In celebration of Fendi’s new Madison Avenue flagship, the Italian luxury fashion brand has invited five high-profile female celebrities to redesign their legendary Baguette Bag.
The five chosen celebrities include Rihanna, Sarah Jessica Parker, Jourdan Dunn, Leandra Medine and Rachel Feinstein. They have each created personally customised versions of Fendi’s 3Baguette handbag.
The exclusive designs will be revealed on February 13 by Fendi’s CEO Pietro Beccari and designers Silvia Venturini Fendi and Karl Lagerfeld.
The bags will be put on public display for a month and sales recorded on an online auction site with all proceeds going to non-profit enterprises chosen by the celebrities.
Commenting on the project, Pietro Beccari said, “they had free rein, choosing their favourite colours, favouring their own personal tastes”.