Today it was announced that the company intends to revive the brand Mercedes Maybach, so beloved by the oligarchs, rap stars and royals. The decision is due to the growing demand for luxury cars in America and Asia.
The company plans to relaunch the exclusive limousine S-Class, with hand-stitched leather interior. Mercedes hopes these luxurious elements will divert customers from other luxury brands such as Rolls Royce and Bentley.
The new Maybach will be presented at the auto show in Guangzhou and Los Angeles. At the same time, rival BMW is preparing to launch a line of luxury limousines, the demonstration of which will take place at the auto show in Beijing.