Louis Vuitton Launches a Winter Pop-up Store in Courchevel


Starting 13 December 2013, Louis Vuitton’s new pop-up store graces the slopes of Courchevel, taking après-ski in this Alpine’s coveted spot to new heights.

Ideally located in the heart of Courchevel Village 1850, the new store of the French fashion giant architecturally resembles the traditional chalets of Haute-Savoie.  Though Louis Vuitton already has an exclusive store in Courchevel at the hotel Cheval Blanc, this addition is very much welcome in the hip resort, highly frequented by the jet set during winter seasons. The new pop-up store showcases a range of products exclusively adapted to the lifestyle and tastes of Courchevel’s visitors.

The craftsmanship of the Louis Vuitton House is vividly expressed through this winter’s exquisite collection of cold-weather clothes, accessories, timepieces, purses and bags. LV’s clients will also be able to find the fashion house’s new Capucines bag available in a range of pastel hues.Capucines MM en cuir Taurillon magnolia.This is not the first time Louis Vuitton has launched a pop-up store. The fashion house had a highly successful temporary store appear in Cannes during the 2011 Cannes’ Film Festival.

Louis Vuitton’s pop-up store, located on Rue de Rocher, Courchevel, will be open until 6 April 2014.


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