A decade in the limelight: BMW concluded 2014 with a record number of sales, a total of 1.81 million vehicles sold worldwide, establishing themselves as the world’s top selling luxury car manufacturer for the 10th successive year. However, the two other German competitors heavily reduced the gap, with Audi selling 1.74 million and Mercedes in third place with 1.65 million sales.
Following the success of 2014, all of the top German luxury car manufacturers, BMW, Audi, Mercedes and Porsche, have all experienced a record-breaking first quarter to 2015, with more luxury car sales during this period than ever before. Despite uncertain market conditions during the past few years, these record sales figures demonstrate that global demand for premium cars is very strong and highlights the substantial increase in demand from China, who have since become the most influential market for all four of the major German luxury car manufacturers.
BMW’s reign over the luxury car market during the last ten years is primarily down to their outstanding excellence, perfection and brand loyalty. Their reputation precedes them for the highest-quality products, innovation and customer service. However, the key factor that gives them the edge over their competitors is their complete independence. As Daimler AG owns Mercedes-Benz and Audi is part of the Volkswagen group, BMW is the last significant luxury car manufacturer to have absolute freedom over its production and marketing strategies.
Given their profound reputations and immense collection of models, it is no wonder that these established German brands continue to dominate the luxury car market. Although the sales figures are grabbing the headlines, BMW, Audi and Mercedes rentals are all also in high demand, particularly across Europe. Perfect for every occasion; why not hire a German luxury car and experience the beauty and power for yourself.